Art Direction

Marketing is a business, it is the business of using visuals and text to tell a story or persuade an action. Working with clients to understand their business, their goals and the audience. And then creating targeted materials that support their business goals, drive attention through creativity and track the persuasion of customers along their journey to purchase. This is what makes effective marketing. I have had the pleasure in the course of my career to support many notable brands with effective design and marketing communications strategy helping to drive business.