Managing, planning, and producing value-added content isn’t easy. But with good editorial calendars, a backlog of content ideas, and a good team putting out information that is not self-serving it can be a valuable marketing play. Content that tells the stories of how customers or clients have found success with the company transforms these words on paper into marketing tools. And this content can be repurposed as project profiles, social shared content, valuable reference documents, and earned media placements.
