Service Positioning

Product positioning is a marketing technique intended to present products in the best possible light to a target audience. Brochures like this one rely on industry understanding and targeted messaging along with a visual appealing layout that drives the target audience to absorb the content. At Burns & McDonnell I helped launching the Healthcare global practice as well as working to re-positioning the Architecture services for the firm. In 2013 Burns & McDonnell Engineering was the second largest Architecture firm in Kansas City.